ERDEM DREAM - H&M FLORAL HEAVEN

When people tell me “Margarita you are so passionate about what you do!” - It sometimes catches me by surprise as I don’t think you live any other way, especially in the creative field. The power you yield to do anything on your basic day, is ONLY due to the passion you have for your art/craft/idea. This video took me to that place where I not only felt the art come out on the screen but I felt the passion the director has to his craft, its such a pleasant feeling, that you get it, because its real and wholesome.  

I mean beside me trying not to go crazy on Nov 2nd at my local H&M - this caught my attention of course via its floral language - you talk to me with flowers right? But you already knew that. I hope you enjoy it as much as I do, this is when my #fashionworld collides with my #floralworld and I’m on cloud 9, check ou the magical video below the images and let me know what you think. 

FullSizeRender.jpg
FullSizeRender.jpg
FullSizeRender.jpg
FullSizeRender.jpg
FullSizeRender.jpg

Designer Profile: Reem Acra

Reem Acra is a designer in the bridal industry, the collection for 2017 really caught my eye when I was searching!! This Designer has a true elegance and shows her own within the bridal world! Her designs are the idea of global glamour and giving women the chance to steal her european style and understanding of fashion and to be what she believes to be the most beautiful and feel the most beautiful in her gowns and designs. There is a sense of Luxury within her designs and it shows within the strong women that carry these dresses. The ready to wear and bridal collections express the feelings of quality, this is appealing to certain clients and personalities of the people that are buying the dresses and the ready to wear collections. These appeal to people all of the world!!

Her fashion business was launched in 1997, with a bridal collection of course!! After working in interior design for a bit she did return to her fashion roots while travelling in New York and Hong Kong!And the designer was born!!

“The gowns became renowned for transforming classic bridal designs through the finest silks, intricate beading and exquisite embroidery.”

Showing a sense of elegance in her designs, a sense that these designs are timeless. Acra was discovered by a fashion editor while at university, and she was wearing a silk organza gown that she had created from her mothers dining room tablecloth and she had worn it to a party. Amazing!!

She is celebrated for her ability to design for the woman’s personality, she design for global icons and royal weddings!! One of the most well known wedding collection designers around!

OUDALOVA E&D SOCIAL MEDIA COORDINATOR - Kelsey Wallace